Actively adapt to the profound changes in the market supply and demand relations, the characteristics of steel demand and the structure of the user community under the new normal market.Fully integrate and make use of the existing marketing resources, speed up the establishment of user oriented marketing model and demand driven production and operation mode, form a independent marketing network dominated by the customer service center, Cultivate group brand influence and customer loyalty, promote the high-end product structure with high end user groups, improve the market competitiveness and profitability of the group’s products.
Service: Servethe terminal customer, the subsidiaries, the professional companies, ensure customer satisfaction, beyond customer hope.
Innovate:Do not stick in the mud,dare to innovate marketing system and mechanism.
High efficiency: Improve the communication efficiency between the group and subsidiaries, subsidiaries and subsidiaries, subsidiaries and large customers, group and large customers, so that the support team can react quickly, operate efficiently.
Open up: With an open mind to face the market, all the subsidiaries, and all major customers.
Sharing:Break the shackles of the region and the rules, share all the resources in the whole group, achieve maximum efficiency of the group.
Founded in September 1972, hbis steel is one of the big main tube manufacturers in South America with a total asset of 207 million USD. It is located in Guayaquil City on the west bank of Guayas River in Ecuador, 60 km to the north of Guayaquil Harbor.Main products of the company include hot rolled plates (HRP), cold rolled plates (CRP), hot-dipped galvanized plates(HDG), pre-painted galvanized plates, stainless steel, cold rolled sheets (CRS), pre-painted roofing, strip steel, channel steel, heavy angle steel, heavy strip steel, etc. hbis steel is equipped with deep processing capacity to process hot rolled and cold rolled various products into HDG products, cutting and bending structural products like HRP, HRS, heavy angles and channels. It also has a distribution center in Chile. Its markets mainly cover Ecuador and peripheral zones with a big radiation radius and over 50% market share.
Industry
The products are widely used in many key national economy areas, such as aerospace, marine engineering, the power engineerings of the Three Gorges project and power transmission from west to east, ect.; important traffic trunks of the capital airport, Beijing-Shanghai express railway, Guangzhou-Shenzhen expressway ect., bridges of the Hong Kong – Zhuhai – Macao Bridge and San Francisco Bay Bridge, Beijing the Olympic “bird’s nest”, the Expo China Pavilion, West-East NG Transmission Project，, West Three Lines, ect.; large machineries of shield machine and other large machineries; and home appliances of air conditioners, refrigerators, etc.
